With a blend of a top-down business model, and a bottom-up approach to decision making, Keller Williams Realty will always separate itself from the competition. So much so, that Stanford Business school has completed two case studies on KW, one in 2007 and the other in 2011 all around their unique approach to building and creating their culture.
Training and Coaching
“Training fuels all of our success,”
said KW MAPS Coaching CEO Dianna Kokoszka.
“Because of our focus on training, we attract more agents than any other real estate franchise,” President John Davis said. “As a commissioned-based industry, our challenge is to guide thousands of associates through our training programs so they can get into production quickly and build their businesses. This creates more opportunities for them and more opportunities for their families.”
In 2015, Training Magazine named Keller Williams Realty the No. 1 training company across all industries.
Technology is continuing to transform the ways in which real estate professionals communicate with their clients and how buyers search for homes.
Since the agents are the partners and stakeholders, Keller Williams Realty created a unique wealth building platform that rewards associates who contribute to the growth and profitability of each market center. In the United States and Canada it's called profit share; and across the world it's called, growth share.
Since profit share began in 1989, Keller Williams has shared more than half a billion dollars to it's associates.