Guidance on Important Command Settings

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Completing Your Marketing Profile

Your KW Command Marketing Profile is used throughout the KW Command Platform whether you're creating an Agent Site Page, a Landing Page, an Email Design and much more. Filling it out completely and accurately is a big part of laying your groundwork for success as you continue throughout your adoption of the KW Command platform. Watch this short video to learn how to access the profile and fill it out including on how to find your Market Center's DBA Logo.

Connecting Your Applicaitons

Out of the box, Keller Williams Command is an extremely powerful platform. However, KW Agents can enhance it's use by connecting a variety of Applications to it in order to make it even more powerful. Watch this short video to learn where to begin connecting applications to KW Command to make your user experience an even more rewarding one. ​

Connecting DocuSign to KW Command

The Opportunities applet of KW Command allows KW Agents to manage their transaction documents by connecting their Opportunities directly to DocuSign. This short video will show you how to connect DocuSign to your KW Command platform, how to connect an Opportunity to a DocuSign Room and how to verify details and add Forms to that DocuSign Room.

Setting Up Automated Client Updates

As a Keller Williams Agent, I work extremely hard for my clients. Transparently though, I don't always let my clients know how hard I'm working for them, typically because I'm working too hard to let them know how hard I'm working. If you're like me, you'll love the new KW Command Opportunity Client Updates. This is a recently released feature in our Opportunities applet whereby you can designate specific Checklist Items in your Stage Checklists to automatically send out a pre-templated email on our behalf, at a time you choose, to let your Clients know you've completed one of more of those Stage Checklist Items. Watch this short video to learn the three step process to effectively set up these updates. Be sure you don't miss the last step or your updates won't actually ever go out!

Setting Up Marketing Profile & FB/Twilio Connections

The KW Command platform uses the Marketing Profile of Keller Williams' Agents across multiple applets including Designs, Campaigns and Consumer. It's important that this profile be built out completely in order for it to be used when creating Agent Sites, Landing Pages and more. Today, we'll go over that profile and also connect our Facebook Accounts in the Settings menu. Finally, we'll establish an account with Twilio in order to provide automated texts via SmartPlans which we will be building later in the Challenge.

Creating and Scheduling/Publishing a Social Post Campaign

When it comes to Social Media, Keller Williams Agents know it's all about consistency. We also know that when we get busy, it's often the first thing to go. The Campaigns Applet inside of KW Command can make that consistency more consistent by using easily created Designs for Social Post Campaigns that can be scheduled for future posting. Watch this short video to learn how to Schedule/Publish a Social Media Design to your Facebook and/or Twitter accounts both now or in the future.

Creating and Sending a Direct Mail Campaign to Contacts or Closest Homes

Using Direct Mail as a part of your Keller Williams 36 Touch Campaign can be an effective way of cementing the mindshare of your database and/or farm neighborhood. The KW Command Campaigns applet provides for Direct Mail Campaigns using Default or Custom Templates. Watch this video to learn how to download a Postcard Design previously created and use it in a Direct Mail Campaign to target specific neighborhood boundaries.

Creating a Social Paid Ad for Facebook (Part One)

As Keller Williams Agents, we know that the name of the game is Lead Generation. The more Leads we have, the more Closings we can secure and the bigger our Careers, Lives and Dreams can be. Generating those Leads can be costly depending on the process and source. Facebook has been identified as a great way to create low cost Leads that when nurtured appropriately and consistently can return a great ROI. Even better, KW Agents can use the KW Command Campaigns applet to create ads that will quickly produce low cost leads and bring them automatically to Contacts. Watch this short video to learn how to Choose your Facebook Campaign Name, which (if any) Listing you'll associate with the Campaign and what sort of Ad Copy/Text you'll have on the Campaign.

Creating a Social Paid Ad for Facebook (Part Two)

In this second of a three part series on creating Facebook Ads through KW Command, KW Agents will leran how to configure their Facebook Ad Settings to determine which FB Business Page they'd like the ad to run on and what they want to happen after the consumer has clicked on the ad. In addition, watch this video to learn how to configure a custom Audience including your own Contacts or FB User with specific interests.

Creating a Social Paid Ad for Facebook (Part Three)

When creating new Leads from the Facebook Ads that we as KW Agents are running inside of Command, it's important to be sure that we have "speed to lead" and clear classification of the Leads. This short video will teach you how to use the Lead Settings configuration inside of the Social Paid Ad Campaigns. You'll learn how to auto-tag your new Leads, immediately fire a SmartPlan for those Leads and if you're on a Team, how to fire a Lead Route.

Twilio is a great 3rd party service that allows you to text your contacts directly and automatically from Command.

Setting Up the Newly Enhanced Twilio Integration

The KW Command platform allows for texting Contacts individually, in bulk or via a SmartPlan all through it's integration with Twilio. Watch this short video to learn about the integration, how to purchase Twilio from the KW Marketplace, pricing, features and much more! *Please note: the video does not show the number set-up process and yet after your purchase you would go back to Settings, click on Set Up Number and walk through the process from there.

Call Forwarding for Your Twilio Number

The Keller Williams Command Platform's integration with Twilio has allowed Agents to send and receive SMS and MMS messages from within KW Command. The newest upgrade to this integration is the ability to have calls to your Twilio number be forwarded to a number of your choice. Watch this short video to learn how to set up and the costs associated with Twilio Call Forwarding within KW Command.