ConsumerSo much more than search, our consumer experience fuses client preference with your expertise.
The combined power of Command, your KW App, and your branded website add up to a best-in-class consumer experience, fueled by real-time data that allows you to guide clients toward well-informed decisions.
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Introducing the consumer Applet
Consumers are spending more and more of their time online when it comes to property search, viewing and even home tours. Having a presence on the internet and via online apps is key for Real Estate Agents. That's why the KW Command Consumer Applet is such an important one as it allows you to customize the experience a Consumer has when visiting the custom website KW provides to each of their Agents and the digital app that your Consumers can download as well. Today, we take a first look at the Consumer applet in KW Command and review the options available for future customization.
Building Out Your KW Agent Site
Keller Williams provides Agents with their own individualized IDX sites and provides them the ability to personalize those sites through KW Command. Today, we're going to learn the basics of claiming your domain name and configuring your SEO and site content. We will focus on building out the About Me and Contact Me pages to have them ready for our SmartPlan we'll build in a few days.
Customizing Your Standard Agent Site Pages
As a Keller Williams Agent, we are provided with a customized Agent website with our own custom subdomain name. The site starts off with three standard pages, About Me, About Us and Contact Us. Watch this short video to learn how to personalize those three pages to match you, your team and your business.
Introduction to Landing Pages
There are times when we as Agents may want to create a stand alone page for a specific purpose. The pages are known as Landing Pages and can be created in the Consumer applet inside of KW Command. Watch this short video to learn more about creating a Landing Page and the ten Widgets that can be used in their creation.
Creating an Open House Sign-In using a Landing Page to Capture Guests Info
KW Agents have the ability to create custom Landing Pages for a variety of uses in their Real Estate businesses. One of the more popular use cases of a Landing Page would be to have visitors to an Open House sign-in using one. This will ensure that their data comes immediately into your Command database as a new Contact. Watch this short video to learn how to create an Open House Sign-In Landing Page using KW Command's Consumer applet.
Creating a Testimonials Capture Agent Site Page
When was the last time you went to a restaurant, used a new dry cleaners or visited a doctor without looking up their reviews online? Well, real estate customers are no different. They like to read reviews and they like to leave reviews. As KW Agents, we have a quick and easy way for our Clients to provide us with Testimonials about their experience in working with us. Watch this short video to learn how to create an Agent Site Page that will capture Testimonials. On Day 61, we'll teach you how to choose and publish those Testimonials.
Creating a Testimonials Display Page and Adding It To Your KW Agent Site
Today, we talk about displaying testimonials. Watch this short video to learn how to create a Testimonial Display page and then add that page to your Agent Site. You'll also learn how to reorder the pages on your Agent Site's menu drop-down.
Email Notifications for Agent Created Saved Searches
The Keller Williams Command platform allows KW Agents the ability to add a Contact within the Contacts applet and then build out a custom Saved Search for them identifying a specific area and criteria that they may be interested in. The process got that much more powerful today as Agents can now create an email cadence for property search alerts to be sent to their Clients at specific time intervals such as daily, weekly and monthly. Watch this short video to learn how to set-up these email notifications to ensure your Clients are always in the know about the latest and greatest properties to hit the market!
Property Notifications for Clients on KW Agent Sites
The Keller Williams tech platform provides unique Agent Sites for the Customers and Clients of KW Agents to visit, create collections and build out custom searches for properties they may be interested in. Those sites will now provide for custom notifications of new properties being listed that can be sent anywhere from Instantly to Monthly to the Clients and Customers who have registered on your KW Agent sites. Watch this short video to learn how those who have registered on your KW Agent sites can set-up these search notifications. Stay tuned over the next week or so for continued enhancements to the Notification system on both Agent Sites and the Consumer App!
Email Notifications for Agent Created Saved Searches
The Keller Williams Command platform allows KW Agents the ability to add a Contact within the Contacts applet and then build out a custom Saved Search for them identifying a specific area and criteria that they may be interested in. The process got that much more powerful today as Agents can now create an email cadence for property search alerts to be sent to their Clients at specific time intervals such as daily, weekly and monthly. Watch this short video to learn how to set-up these email notifications to ensure your Clients are always in the know about the latest and greatest properties to hit the market!
Building Out Home Buying & Selling Guides for the KW Consumer App
Buying and/or Selling a home in today's Real Estate market can be a daunting task. Regardless of how many times a consumer may have done it before, each market, each location, each home brings with it unique issues and opportunities. For that reason, it's important that consumers be provided with a detailed guide of what that process might look like. Good news! The KW Command Consumer applet provides KW Agents with the ability to create a customized Consumer Guide for consumers to view when using the KW Consumer App. Don't want to recreate the wheel? That's OK too, just put your touches on the guide that already exists. This short video will teach you all about the Guide Builder tab inside of the KW Command Consumer applet.
Create Infinite Opportunities with an End-to-End Consumer Experience
You now have full Command of the experience you want to provide to your consumers. Learn how Command paired with your KW App will create an infinite loop of communication and lead to infinite opportunities.
Customize Your Consumer Experience with Your KW App
Your KW App provides your consumers with a custom list of tasks so they will know exactly what to expect during home buying and/or selling process. Learn how Guide will help you personalize your consumer experience streamline communication with your clients.
How to customize the Guide