Create an effective campaign that converts across Facebook, Instagram, Google Ads, email, direct mail and more.
The first of its kind, this intelligent, cross-channel marketing automaton uses analytics, user insights, and KWLS listings to prove and suggest how you should advertise your business in the future.
Introducing the campaigns Applet
As KW Agents, we have the ability to Lead Generate through the KW Command platform and specifically via the Campaigns applet. Through Campaigns, we are able to initiate Email Campaigns, Social Paid Ads, Social Posts and Direct Mail Campaigns. It all begins (and ends) with the Campaigns Dashboard. Watch this short video to learn more about how the Dashboard works and what information you can gain and control through it's use.
Understanding the Paid Ads Dashboard
As KW Agents, knowing your ROI (return on investment) for your Marketing decisions is very important. Now that we've learned how to run Facebook Ads over the past three days, it's important to know how well they're performing and keep up with budgets, duration and more. Watch this short video to learn more about the Paid Ads Dashboard and learn about Impressions, Cost Per Click, Cost Per Lead and more!
Sending Out "Just Listed" Postcards
Utilizing bulk mailing in the Real Estate business can oftentimes be complex, costly and not the best use of a KW Agent's time. Keller Williams Command has changed all of that. This short video will show you how to send out the "Just Listed" postcards using KW Command Campaigns and the RealMailers system. You'll learn how you can choose to either target your Contacts or any number of homes around the property address you're marketing for. The entire process can take less than five minutes and your cost per postcard is only $.56!
Scheduling Email Campaigns for Future Dates
"Be Prepared" is not just a Boy Scout motto. It could definitely also apply to Keller Williams Agents who are building Email Campaigns that might apply to a future date. Holidays, new listings, event invitations and more are all examples of reasons to create an Email Campaign that would go out in the future. Watch this short video to learn the simple and easy way you can now Schedule your Email Campaigns to go out on a specified date and time up to 12 months in the future.
Sending Out Email Templates
In this video we learn how to send those Email Templates out using the KW Command Campaigns applet. Watch this short video to learn how to create a List of Contacts, choose an Email Template from Designs and then preview, send a test email and finally decide to send it immediately or schedule it for a future date.
Creating and Scheduling/Publishing a Social Post Campaign
When it comes to Social Media, Keller Williams Agents know it's all about consistency. We also know that when we get busy, it's often the first thing to go. The Campaigns Applet inside of KW Command can make that consistency more consistent by using easily created Designs for Social Post Campaigns that can be scheduled for future posting. Watch this short video to learn how to Schedule/Publish a Social Media Design to your Facebook and/or Twitter accounts both now or in the future.
Creating and Sending a Direct Mail Campaign to Contacts or Closest Homes
Using Direct Mail as a part of your Keller Williams 36 Touch Campaign can be an effective way of cementing the mindshare of your database and/or farm neighborhood. The KW Command Campaigns applet provides for Direct Mail Campaigns using Default or Custom Templates. Watch this video to learn how to download a Postcard Design previously created and use it in a Direct Mail Campaign to target specific neighborhood boundaries.
Creating a Social Paid Ad for Facebook (Part One)
As Keller Williams Agents, we know that the name of the game is Lead Generation. The more Leads we have, the more Closings we can secure and the bigger our Careers, Lives and Dreams can be. Generating those Leads can be costly depending on the process and source. Facebook has been identified as a great way to create low cost Leads that when nurtured appropriately and consistently can return a great ROI. Even better, KW Agents can use the KW Command Campaigns applet to create ads that will quickly produce low cost leads and bring them automatically to Contacts. Watch this short video to learn how to Choose your Facebook Campaign Name, which (if any) Listing you'll associate with the Campaign and what sort of Ad Copy/Text you'll have on the Campaign.
Creating a Social Paid Ad for Facebook (Part Two)
In this second of a three part series on creating Facebook Ads through KW Command, KW Agents will leran how to configure their Facebook Ad Settings to determine which FB Business Page they'd like the ad to run on and what they want to happen after the consumer has clicked on the ad. In addition, watch this video to learn how to configure a custom Audience including your own Contacts or FB User with specific interests.
Creating a Social Paid Ad for Facebook (Part Three)
When creating new Leads from the Facebook Ads that we as KW Agents are running inside of Command, it's important to be sure that we have "speed to lead" and clear classification of the Leads. This short video will teach you how to use the Lead Settings configuration inside of the Social Paid Ad Campaigns. You'll learn how to auto-tag your new Leads, immediately fire a SmartPlan for those Leads and if you're on a Team, how to fire a Lead Route.